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Flávio Particelli

Head of Strategic Creativity

Talks, Articles, Awards


Views: 914 Works: 4

Talk at Social Media Week 2014 about Newsjacking. ---------------------- Author of the following articles: Adnews: Adsjacking – roubando a atenção de peças publicitárias http://www.adnews.com.br/artigos/adsjacking-roubando-a-atencao-de-pecas-publicitarias Mundo do Marketing: Tendência: Branded Stories http://www.mundodomarketing.com.br/artigos/flavio-particelli/30411/tendencia-branded-stories.html PropMark: SXSW - Quem tem medo de polêmica? Edição impressa do PropMark – edição de 17/03/14 Digitalks: Entrevista – Flávio Particelli fala sobre criatividade e inovação https://issuu.com/digitalks/docs/revista_digitalks_4_web ---------------------- Awards: * Globes Awards (Global) 2015: Silver - Best Telecom, Utilities and Technology - Sony Water Store Silver -Best Short Term Trial and Awareness - Sony Water Store Bronze - Best Experiential Marketing - Sony Water Store * Globes Awards (National) 2016: Silver - Melhor Ideia ou Conceito Inovador - Banheiros Espetaculares Silver - Melhor Design em Ações de Live Marketing - Banheiros Espetaculares 2015: Segundo colocado como Profissional de Criação do Ano 2014: Silver: Melhor Campanha de Percepção de Marca e Experimentação - Sony Water Store 2012; - Gold: Melhor Campanha de Marketing de Eventos - Play Night - lançamento Xperia Play (Sony Mobile); - Silver: Melhor Uso de Mídia Interativa - lançamento Uncharted 3 (Playstation) 2010; - Bronze: Melhor Campanha de Baixo Investimento - lançamento God of War 3 (Playstation). * Globes Awards (Regional) - 12 awards in 2011/12/14 (8 silver, 4 bronze) - Cornetto, Sony Xperia, Bacardi, Playstation, NEX

Sao Paulo, São Paulo Member since: 13-Fev-2016 Last login: 19-Fev-2020 Unavailable for new projects
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Email flavioparticelli@gmail.com

About Flávio Particelli PRO

Publicidade e Propaganda

Distrito Intelligence (business consultancy) Head of Strategic Creativity São Paulo, Brazil - december 2017 - present Distrito is an innovation platform for startups, corporations and investors looking for the next step in their evolution. It has 4 business units: Experience (3 tech/vertical campuses), Ventures (venture capital), Intelligence (innovation consultancy) and Data Miner (content/reports analysis and production). I've been working in the Intelligence team in which I’m responsible for managing and constructing the strategy, storytelling and presentation of our services called Business Hacking (helping companies to solve specific problems) and Reality Transformation (preparing the companies leaders to make their digital transformation and find new opportunities), using our startup ecosystem. ------------------------------------------------------------------------------- iris worldwide (agency) Senior Copywriter / Conceptual Copywriter São Paulo, Brazil - march 2015 - december 2017 Activities: - Creating concepts and mechanics for on and offline campaigns; - Creating content for social media channels; - Creating texts for on e off-line pieces and mechanics (scripts for video and radio, websites, speeches, promo, guerrilla, blitze, events) - Creating conceptual defenses and presentations with strategic detailing and concept defenses. - Doing research and market anaylisis (benchmarking, consumer behavior); - Creating and presenting workshops for clients; Main Brands / Clients: - Sony (Playstation, VAIO, BRAVIA, Xplod, Walkman) - Sony Mobile (previously Sony Ericsson) - Bacardi - Kibon (Wall’s - Unilever) - Brasil Kirin (Itubaína, Água, Baden Baden, Devassa – soda, water and beer) - Kimberly Clark (Neve, Scott) - Diageo - Natura (beauty/cosmetics) - Alliar/CDB (health) ------------------------------------------------------------------------------- iris worldwide (agency) Inovation Coordinator São Paulo, Brazil · march 2011 – march 2015 Coordinator of the Innovation/Concept area Activities: - Curator and manager of internal references database (trends, innovation and new technologies) - Creation of concepts and mechanics for online and offline campaigns - Editor-in-chief and copywriter of the agency blog (trendtech.me) - Research and analysis of: market, communication, consumer behavior and benchmarking - Development of proposals / prospection with the New Business area - Creation and presentation of workshops for clients - Manager of the agency “image” pillar, with direct interface with press office ------------------------------------------------------------------------------ Router (agency) Copywriter São Paulo, Brazil · april 2009 – march 2011 Copywriting for: - On and offline pieces - Speeches (guerrilla, blitze, events) - Scripts (videos, spots) - Ppt presentations (strategic detailing and concept defenses) -------------------------------------------------------------------------------- Copyright (agency) São Paulo, Brazil · 2005 – 2006 Assistant in the copywriting and creative activities (e-mail marketing, direct mail, posters, flyers, sales force magazines, ads) Clients: Accor Hotels (Formule 1, Ibis, Mercure, Sofitel, Novotel) Unibanco (bank) Oi (mobile operator)

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